About us

Clarity in a noisy market.

AgentAya was created to help people make sense of the rapidly growing, and often confusing, world of AI tools and AI agents. New solutions launch every day, but it is hard to know which ones actually work, which are worth paying for, and which are right for your business.

We saw a real gap in the market. Sectors like travel, insurance and e-commerce already have clear platforms that help people decide. The AI space is still fragmented and hard to navigate, and the noise, hype and marketing make it harder still to identify what delivers value.

AgentAya helps small and medium-sized businesses cut through that noise and find tools that are practical, useful and reliable.

We take the responsibility seriously. Small business owners cannot afford to waste time or money on the wrong software, and our aim is to support them with clear, trustworthy information so they can decide quickly and stay competitive.

AgentAya is built by a small, international team that shares a belief in the potential of AI to empower people, and a commitment to helping others find clarity in a noisy market.

Reviewed by hand

Every tool is worked through by our team, not scraped from a vendor's feature list.

Judged on what matters

Usability, pricing, transparency, performance and fit. Not buzzwords or paid promotions.

Independent by design

Free to read. We earn commissions from some of the tools we recommend, but it never influences a ranking or a review.

Beyond English

Independent, high-quality information is scarce outside English. We publish in five languages.

The people behind AgentAya

Raf Keustermans

Co-founder, CEO

Raf has spent his career building and scaling technology companies, founding and leading businesses across consumer and B2B software. He has seen first-hand how much good early guidance matters, and how expensive it is to learn the hard way. He runs AgentAya's own operations on AI, from research to reporting.

Andrew Sammut Alessi

Co-founder, CPTO

Andrew is a technologist and product leader who has built and led engineering and product teams in several startups as well as corporate environments. Across gaming, tech and digital ventures, he has shipped award-winning products and scaled user engagement. He builds the platform with AI in the loop, from the review tooling to the site itself.

Questions, or a tool we should look at?

We read everything. Tell us what you are trying to solve, or which tool you think deserves a review.

Get in touch